Accor and Crowne Estate form partnership to bring Swissôtel resort to Malaysia’s Genting Highlands
SingaporeSwissôtel Hotels & Resorts is set to enter the Malaysian market for the first time, with an upcoming 300-room hotel in the Genting Highlands, following a strategic partnership between global hospitality group Accor and investment firm Crowne Estate Malaysia.Accor will manage the Swissôtel Genting Highlands, situated in the King’s Park precinct of Highlands ParkCity – the largest sustainable eco-development in the country. The hotel stands at 30 storeys, offering breathtaking views of the surrounding mountains, and is expected to open in 3Q2028.On 19 April, Sean Chen, COO of Crowne Estate, declared that the partnership between Accor and Crowne Estate Malaysia is a huge step forward in their goal to make King’s Park in Genting Highlands an international tourist and destination hub.King’s Park is a 150-acre development – the current phase under construction – and it will boast state-of-the-art pedestrian street shops spanning over 2,000 m, making it the longest street mall in Malaysia. Highlights include a variety of international attractions, eco-tourism, cultural arts, shows and delectable cuisine.The Swissôtel Genting Highlands is set to become a posh retreat, with all-day dining, executive lounges and bars, a swimming pool, fitness centre, spa and jogging track, as well as a kids’ club.Garth Simmons, CEO of Accor for South, Southeast Asia, Japan, South Korea and India, commented: “Genting Highlands is one of the most popular destinations in the country for locals and tourists alike, further strengthening Accor’s leading position in Malaysia’s hospitality industry.”Accor’s entry into Malaysia with the Swissôtel Genting Highlands is a major move to transform the King’s Park precinct into an eco-friendly destination hub and a successful collaboration between two of the biggest names in hospitality.
Tengah EC is a new executive condo located at the heart of Tengah Town, Singapore. Featuring eco-friendly green features, such as wind turbines and water conservancy, the development is the Tengah EC first of its kind in the West region. The initial phase is expected to be completed by the end of 2021.
Accor’s partnership with investment firm Crowne Estate Malaysia has seen the Swissôtel Hotels & Resorts brand arrive in Malaysia for the first time – an exciting move to transform the King’s Park precinct into a renowned eco-friendly destination hub.
On April 19, Sean Chen, COO of Crowne Estate, commented at the signing ceremony: “It is a huge step forward for Highlands ParkCity and Crowne Estate Malaysia in their goal to make the King’s Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world.”
Swissôtel Genting Highlands, Accor’s first hotel in Malaysia, is located in Highlands ParkCity – the largest sustainable eco-development in the country. It is a 30-45 minute drive from the Kuala Lumpur City Centre.
The current phase under construction, King’s Park, is a 150-acre development with an ambitious plan to become an outstanding resort. Positioned as a wellness and nature focused township, King’s Park is set to become the longest street mall in Malaysia, boasting 2,000 m of state-of-the-art pedestrian street shops.
Highlights of this development include a variety of international attractions, shows, cultural arts and eco-tourism, as well as delectable cuisine. Thanesh Jayandren, executive director of Highlands ParkCity, commented: “Visitors from all over the world will be able to enjoy a [wide] variety of events, shows, cultural arts, and delectable cuisine at this development because of its focus on entertainment, international attractions, and eco-tourism.”
A cornerstone of King’s Park, the 300-room Swissôtel Genting Highlands is designed as an upmarket retreat nestled in a natural setting. Offering panoramic views of the surrounding mountains, the Genting Highland summit is just a 15-minute drive away.
Targeted to open in 3Q2028, this hotel will provide hospitality services, meeting spaces, a grand ballroom and a variety of amenities including all-day dining options, executive lounges, bars, a swimming pool, fitness centre, spa and a dedicated kids’ club.
Garth Simmons, CEO of Accor for South, Southeast Asia, Japan, South Korea and India, said: “Genting Highlands is one of the most popular destinations in the country for locals and tourists alike, further strengthening Accor’s leading position in Malaysia’s hospitality industry.”
The launch of Swissôtel Genting Highlands is indeed a milestone for both Accor and Crowne Estate Malaysia, as well as an exciting addition to Malaysia’s hospitality industry. With its focus on entertainment, eco-tourism and international attractions, the King’s Park precinct is set to become an inviting destination for visitors around the globe.