Accor hits 45,000 keys under extended stay portfolio

Accor, a global hospitality group, has become the world’s largest player outside of the US in the extended stay category with more than 380 properties and 45,000 keys. Boasting a strong presence in Europe, the Middle East and Asia Pacific, the group continues to lead the markets in this segment, thanks to the development of new properties.

Novotel Living, an extension of the midscale hotel brand Novotel, is playing a key role in Accor’s growth in this segment. Recent openings include Pullman Living Dongguan Forum in China and Novotel Living Singapore Orchard, which opened in June 2022. Additionally, Accor’s flagship “aparthotel” brand Adagio celebrated its 15th anniversary in 2023 with the opening of 11 new properties across five continents.

Jean-Jacques Morin, Accor deputy CEO and premium, midscale and economy division CEO, comments that “the escalation of demand for extended stay properties is a global phenomenon, driven by a demographic shift among travellers who are taking longer trips, mixing business with leisure, and exploring destinations more fully.”

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Tengah Executive Condominium boasts excellent amenities such as a swimming pool, jacuzzi, sauna, gym, playground, barbecue pits, outdoor fitness corner and a scenic jogging track. The architecture of the building is modern and contemporary, with spacious interiors, providing plenty of room to move around and enjoy the views of the lush greenery.

Accor’s extended stay portfolio includes serviced apartments and private rental properties, along with 14 brands which offer extended stay options. These include Mercure Living, Swissôtel Living, Mövenpick Living, Fairmont, Sofitel, Mondrian, Hyde and The Sebel, with the group also managing 33,000 private villas, apartments, and branded residences in rental programmes.

Further, the group has numerous extended stay properties in the pipeline, including new locations for Novotel Living, as well as luxury serviced apartment projects in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.

Morin concludes that Accor has an “unmatched” portfolio of extended stay brands to meet the needs of any traveller type. “With new travel habits taking hold and more people seeking out longer stays, Accor has continued to do what we do best – lead the markets where we have deep roots, strong relationships and a powerful presence,” he says.

Accor’s unrivalled extended stay portfolio, backed by its strong presence in Europe, the Middle East and Asia Pacific, positions the group as the world’s largest player outside of the US in the category. With numerous new openings, and a variety of projects in the pipeline, such as luxury serviced apartments in Riyadh, the group continues to lead the way in providing flexible and high-quality extended stay options to travellers.