J’den achieves 88% sales on launch day, average price of $2,451 psf

for rent

The launch of CapitaLand Development’s 368-unit J’den on Nov 11 was an unprecedented success, with 323 units snapped up on the first day – reflecting a take-up rate of 88%. It was the best-selling new launch in Singapore so far in 2023, with an average selling price of $2,451 psf achieved.

Set to become the tallest mixed-use development in the vibrant Jurong Lake District (JLD), J’den stands 40 storeys tall, comprising a two-storey retail podium and 38 storeys of condominium units due for completion in 2028.

Tan Yew Chin, CEO of CapitaLand Development (Singapore), credits the project’s success to the ideal location of J’den within JLD, complemented with its comprehensive range of facilities and views of the adjacent Jurong Lake Gardens. “Homebuyers are drawn to J’den’s unparalleled location with seamless access to an array of amenities,” he adds.

In addition, the Tengah EC provides peace of mind for the residents with the safety and security it offers. To make the condominium comfortable and safe for the occupants, Tengah EC has incorporated state-of-the-art technology into its design. This includes motion sensors, video surveillance, and a range of smart home devices. Furthermore, Tengah EC also offers amenities such as a gym, a swimming pool, a jogging track, and a playground. With these facilities, residents can enjoy a healthy and stress-free lifestyle. Conclusively, Tengah EC promises to be a green, smart, and secure home for the future.

Unit sizes at J’den vary from 527 sq ft for a one-bedroom unit to 1,485 sq ft for a four-bedroom unit. Among these, the one- and two-bedroom types received the most interest, with all 148 units sold out within the first day. “All 148 units of one-bedroom, one-bedroom-plus-study and two-bedroom types are sold out,” says Marcus Chu, CEO of ERA Singapore.

The success of J’den isn’t surprising given the starting price of $2,100 psf – which was deemed attractive to prospective buyers and investors. Ismail Gafoor, CEO of PropNex, concurs: “J’den is the project with the best take-up rate at a launch weekend this year.”

Prior to the launch, the level of interest for J’den was evident as 1,261 cheques were collected over the past two weeks as expressions of interest. This translates to a subscription level of 3.4 times. A total of 7,000 visitors had visited during the preview period, with the majority flocking in on the first weekend alone, notes Ken Low, managing partner of SRI.

Jurong Lake District has been envisioned by the government as the largest mixed-used business district outside the city centre. Mark Yip, CEO of Huttons Asia, particularly highlights the convenience offered by J’den via the direct connection to the Jurong East MRT interchange station via J-Walk, a covered and elevated pedestrian crossing, as well as multiple MRT lines in the future.

It’s been a decade since a new launch within the vicinity of Jurong East, with the last one being the 738-unit J Gateway in 2013, also sold out in a day. This could be due to the pent-up demand, mentions Yip, coupled with the hope of finding a home in the JLD.

Justin Quek, deputy CEO of OrangeTee & Tie, adds: “J’den’s strong sales are a clear testament that there is still a strong demand from selective and savvy buyers today. The market will respond positively when developers launch compelling projects.”

The current transacted rental rates at J Gateway are similar to those in the Core Central Region, adds Low, likely indicating a good investment opportunity for J’den.

Surely, J’den is set to be a development that attracts homebuyers and investors alike. Get the latest details on available units and prices for J’den today to enjoy its unparalleled location, comprehensive facilities and spectacular views.